Product ID Override options

Modified on Tue, 02 May 2023 at 03:16 PM

Amazon sellers are required to use Product Identifiers when adding items and making offers on listings. However, some items do not have Product Identifiers or never imply them, e.g. handmade products, mobile accessories, etc.


For listing items without UPC/EAN, you need to apply for an Amazon Product ID exemption.


There is a list of brands and categories that require GTIN for listing on Amazon. Product ID exemption is not available for items of these brands and categories.

After getting the approval, you can skip indicating UPC/EAN for your products. In M2E Pro for Magento 2, this can be done under Amazon Integration > Configuration > Settings > Main by selecting one of the Product ID Override options:

  • None - all Products will be listed with the standard Product IDs.
  • All Products - Product ID exemption will be applied to all products.
  • Specific Products - Product ID exemption will be applied only to certain products.

To benefit from the Specific Products option, select the Magento attribute for UPC / EAN below and ensure to enter ‘CUSTOM’ for this attribute in Catalog > Products.


Depending on the applied Magento attribute value, M2E Pro sends different reasons for the Product ID exemption to the Channel.

By default, the All Products option uses the Private label reason. See examples for the Specific Products option below:

Magento attribute valueReason for the Product ID exemption
customPrivate label

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