Amazon Product Type

Modified on Sat, 17 Jun, 2023 at 4:12 PM

At M2E Pro we took a huge leap forward by migrating to SP-API and introducing new features that allow for easy ASIN listing and updating of product specifics. The process is a lot more streamlined and efficient with Amazon Product Type now.

In this article, we will explore what Product Type is and how assigning the right Product Type can optimize your listings.

Learn how to create and assign Amazon Product Types in M2E Pro in this guide or watch our video tutorial .

What is Amazon Product Type?

Amazon Product Type is a categorization system used by Amazon to group similar products together based on their characteristics and features. This system helps customers easily find and compare products on Amazon's website.

Product Types also have specific attributes and requirements that sellers must provide to list their products on Amazon. This includes things like product dimensions, weight, materials used, etc.

Why assigning the correct Amazon Product Type is crucial?

Assigning the correct product type is essential because it ensures that your product appears in the appropriate category within the category tree. 

If the product is categorized incorrectly, it will not be visible to customers browsing the intended category, which can lead to a loss of potential sales and customer dissatisfaction. 

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